Last Updated: March 26, 2026
Flipback is operated by Pure Wonderful, LLC. Flipback is designed with privacy as a core principle. Your photos never leave your device. We don't collect your name, email, or contact info in the app.
Photos: Flipback requests access to your photo library to display random memories. Photos are never uploaded, transmitted, or shared with anyone. We do not store, copy, or backup your photos.
On-Device Analysis: Flipback uses Apple's Vision framework to analyze your photos locally on your device, including face detection to improve photo selection. This analysis helps surface relevant memories and personalize which sponsors you see. No photos, facial data, image data, or analysis results ever leave your device. Sponsor selection is performed entirely on your device.
Analytics: We use Firebase Analytics to collect anonymous usage data, including feature usage (such as which sponsor was displayed and notification interactions), app performance, and general device type. This data is not linked to your name, email, or photos, and is used only to improve the app. Firebase is operated by Google and may process data on servers located in the United States. Analytics data is retained for 14 months and then automatically deleted.
Crash Reports: We use Firebase Crashlytics to collect crash reports when the app encounters errors. This includes technical diagnostic information (device type, app version, error stack traces) but never includes photos or personal content.
Our website (flipback.co) uses Google Analytics in cookieless mode to collect anonymous usage data such as page views, referral sources, and device type. No cookies are stored on your device and no personal information is collected.
If you sign up for our Android waitlist on our website, we collect your email address solely to notify you when an Android version becomes available. We will not sell, share, or use your email for any other purpose, except in the event of an acquisition or merger where your email may be transferred to the new owner. You can request removal at any time by emailing hi@flipback.co.
If a photo contains location metadata, Flipback sends the coordinates to Apple's geocoding service to display a place name. We do not receive, store, or have access to your location data.
Flipback does not require user accounts. This means there are no credentials to steal and no personal profiles stored on our servers.
Flipback is not intended for children under 13.
| Question | Answer |
|---|---|
| Do you see my photos? | No, not possible |
| Do you access my photos? | Yes, to display them locally |
| Do my photos leave my phone? | No, never |
| Do you analyze my photos? | Yes, on-device only, to personalize sponsors |
| Is analysis data sent anywhere? | No — all analysis stays on your device. Only anonymous usage events (like which sponsor was shown) are sent to analytics. |
| Do you collect personal info? | Only if you join our Android waitlist (email only, for notification purposes) |
| Can my photos be hacked from Flipback? | Your photos never leave your phone — we have no server for anyone to breach |
| Do you sell my data? | No, never |
You can delete all locally stored data by uninstalling the app. Uninstalling also resets your anonymous analytics identifier, unlinking your device from any previously collected usage data.
If you are in the European Economic Area, United Kingdom, or California, you may have additional rights regarding your data under applicable law (such as GDPR or CCPA). Since we do not maintain accounts or store personal profiles, there is no user data on our servers to access or delete. For questions about your data rights, contact hi@flipback.co.
We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of Flipback after any changes constitutes acceptance of the updated policy.